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When it comes to social media, little has to be said about its potential to accelerate a business’ growth. In fact, for many businesses, the presence of an official company account on platforms such as Facebook, Twitter, and Google+ are no longer optional; they’re a necessity. And yet, social m..... Read More
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Social SEO is the combination of social media and search engine optimization. The term itself is an acknowledgment that the two are no longer separate. In a recent Patrick Dempsey post – Google Proves Not Being On Social Media Will Kill Your SEO - I discuss the changes already in progress at Googl..... Read More
[Originally posted on the Salesforce Down Under Blog] Who’d be a Marketeer these days? No sooner do you develop new skills that a medium dies and you’ve got to shift your skill set again! First Newspapers, then TV, now Email. Customers are forever changing the way they like to consume informati..... Read More
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15 years ago businesses were told they needed a website. Many didn’t listen. 10 years ago businesses were told they needed to use SEO. Many didn’t listen. 5 years ago businesses were told they needed to blog. Many didn’t listen. 2 years ago businesses were told they needed to be on social m..... Read More