News

The B2B sales cycle is much different to B2C. The sales cycle for B2C in a typical retail environment is short – people come into your store or your website wanting to buy for their own personal use. However, in B2B and industrial businesses, you are still selling to a person – but they are buyi..... Read More
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Consumer Marketing is often seen as the main form of marketing, it’s what is taught to marketing graduates and is often seen as the sexy side of marketing as its products are mainstream and often well known. However the more niche area of Industrial marketing is often overlooked in the overall ma..... Read More
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Industrial marketing has traditionally been done by technical focused people whose own attention to details and technical knowledge can work against them what it comes to marketing their product. While no one knows there product as intimately as them, when it comes to marketing, the real skill is in..... Read More
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As marketers who work with industrial customers, we are constantly challenged by our clients with a range of complicated ideas and problems that needs to be communicated to the target audience in a way that helps the customer understand and make an action based on it. When it comes right down to it..... Read More
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Articles that focus on specialised technology or manufacturing processes can make for compelling reading for your customers. Articles that are popular for industrial markets are ones that explain how technically sophisticated products works, trouble shoot common problems or describe maintenance tech..... Read More
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How does B2B marketing work, when often the markets are very specifc and are limited to a handful of customers or markets unlike the mass retail market? The key to successful marketing lies in understanding the value we bring to our clients. This is not only measured in terms of the product attribu..... Read More