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  • Site speed- loading time of 5 seconds or lessMobile Website full
  • Big, mobile friendly buttons
  • Limited scrolling and pinching
  • Quick access to business contact information
  • "Click to call" access to phone the business
  • Quick links to a company's social media profiles


Usability and design features matter. Mobile users indicated they are most looking for (in order of priority):

  • Information in just one or two clicks
  • A search bar that is easy to find and use
  • A site that fits the small screen
  • Clean and efficient design
  • An option to visit the non-mobile site
  • The ability to save information for later
  • Big, finger-friendly buttons
  • on-scrolling forms with a limited number of fields
  • A “click to call” button
  • One-direction scrolling, either horizontal or vertical, but not both
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