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There was once a time where web design and content were siloed, destined never to meet until their union on a web page. However, times and viewing habits have changed thanks to advancements in mobile technology and content consumption behaviours. In many cases, design was the driving force behind..... Read More
Icon Visual Marketing is today is celebrating 15 years in the marketing industry  as a wholly independent, full-service marketing agency. Founded by Joe Papadatos on 30 January 2003 with just one staff member, Icon Visual Marketing has since grown to more than 40 employees offering a ful..... Read More
Blogs are one of the oldest forms of content distribution on the internet. In fact, they have been around for over 20 years in some form or another.  It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of c..... Read More
My Nonna often recounts tales of walking from her tiny Southern Italian village to the neighbouring town in pursuit of basic grocery and household items. There was no pharmacist, no shopping centre and certainly no supermarket to quickly pop into and grab a ready-to-bake meal. Clothes were sewn with..... Read More
Here are eighteen tips for 2018 that all business owners should do to ensure continued growth and continued success for the year ahead. MARKETING STRATEGY Integrating Marketing Activities into the Customer Lifecycle Marketing and digital marketing has grown in complexity, resulting in the i..... Read More
Did you know that a little green padlock could save your business? Really!It’s true. From last month, you will find out just how important a little green padlock can be when website browsers are turning customers away from yourwebsite by telling them it’s simply “not trustworthy.” Why wou..... Read More
Icon Visual Marketing has recently invested in a new state-of-the-art printer that is set to enhance the quality, speed and breadth of its print output. The HP Latex 315 Printer will allow Icon’s printing arm to experiment with new materials and capabilities to produce exciting results for both..... Read More
Last month, Icon had the pleasure of again attending Google Partner Masterclass, Sydney 2017. Hosted at the massive Carriageworks in Eveleigh, Sydney. The conference has certainly grown since Icon started attending in 2011 and the number of local Google agencies could fit in into two smallish meet..... Read More
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something longer like a brochure or sales flyer, sometimes the PR wo..... Read More
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most powerful. The wind tries to blow a coat off a man but fails..... Read More