News

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Here are eighteen tips for 2018 that all business owners should do to ensure continued growth and continued success for the year ahead. MARKETING STRATEGY Integrating Marketing Activities into the Customer Lifecycle Marketing and digital marketing has grown in complexity, resulting in the inc..... Read More
Did you know that a little green padlock could save your business? Really!It’s true. From last month, you will find out just how important a little green padlock can be when website browsers are turning customers away from yourwebsite by telling them it’s simply “not trustworthy.” Why would..... Read More
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Icon Visual Marketing has recently invested in a new state-of-the-art printer that is set to enhance the quality, speed and breadth of its print output. The HP Latex 315 Printer will allow Icon’s printing arm to experiment with new materials and capabilities to produce exciting results for both..... Read More
Last month, Icon had the pleasure of again attending Google Partner Masterclass, Sydney 2017. Hosted at the massive Carriageworks in Eveleigh, Sydney. The conference has certainly grown since Icon started attending in 2011 and the number of local Google agencies could fit in into two smallish meet..... Read More
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In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most powerful. The wind tries to blow a coat off a man but fails,..... Read More
Icon Visual Marketing is proud to announce the expansion of our Google Partner certification as now being globally recognised for specialisation in Search, Display and Mobile. This means we have multiple team members certified in these specific product areas and are well-versed in helping clien..... Read More
Once upon a time, like five years ago, you had agencies – yes, plural. You had an ad buying agency who bought your traditional print, TV and radio media; an advertising creative agency, who would develop concepts and design; a PR agency, perhaps a marketing collateral agency, a website agency and..... Read More
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Since Icon’s inception some 14 years ago, we have worked with clients in the Direct Selling industry, offering a range of services and products to help grow their businesses. In fact, one of Icon’s first clients, who is still with us today, is a direct selling company.Over the last five years as..... Read More