Update from ICON regarding COVID-19
top
subscribe

News

Placeholder
When times get hard, the first reaction of many companies is to pull their sponsorship, tuck their advertising dollars away and focus on just above the line advertising, as this was seen as more effective than sponsorship. But, when times are tough, isn't it really a great opportunity to get involve..... Read More
Placeholder
The internet has opened up a huge opportunity for people to discuss your business / product, to post reviews - both negative and positive, and to discuss in forums and chats everything they have experienced with your brand. What, you don't the negative reviews out there - then you need to get involv..... Read More
Placeholder
So what does that mean to your business. It means that you need have a customer service and sales cycle strategy in place to ensure your repeat customers continue to do business with you and feel like they are valued customers. But what does that look like? In the B2B world, that means making frequ..... Read More
Placeholder
With the myriad of information available via the internet for potential customers looking for a solution or a product, the issue arises of what information is credible and authentic. In the absence of any information from your business, potential customers will find review sites, how to etc, forums..... Read More
Placeholder
Take advantage of your specialised knowledge and problem solving expertise to help demystify a complexity in your market place. Describe in step-by-step details the recommended actions to be taken. Don't assume your market knows how to use or even how to install your product. Just because its simpl..... Read More
Placeholder
A full service marketing agency doesn’t just handle all aspects of advertising –that’s a full service advertising agency. No. A full service marketing agency devises strategic programs that use a range of activities to effectively market to your customers. As a full service marketing agency,..... Read More
Placeholder
A look at Google reports for a range of clients shows that regardless of the industry, one of the top 5 pages visited on their website is the About Us page. So what does your About Us page say about you and why are visitors to your website so keen to know about you? It's simple. They want to know i..... Read More
Placeholder
Your a small business, just starting out, building your customer base and trying to develop your brand in a crowded market place. You now need to start marketing yourself to the wider public, getting new customers to understand the value of your product vs your competitors and attracting new audienc..... Read More
Placeholder
We all know the old rhyme about assuming - we'll its true in marketing as well. As brands, we should never assume our customers know why they should choose us or that they should know which of our products is best for them. We've heard from customers who've claimed - we're a big brand, our potentia..... Read More
Placeholder
1. Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion- not necessarily just for logical or intellectual reasons. 2. A strong brand can command a premium price and maximize the..... Read More
Placeholder
Want to understand more about your customers and why they choose your product over your competitors. Ask your customers. Survey a group of customers. You'll be surprised at how candid people will be about your strengths—and your weaknesses. Make sure you ask the most important question in any cus..... Read More
Placeholder
1. Hanging onto historyRebranding well means staying relevant. Assumptions made when the brand was first established may no longer hold true. Take the time to analyse the changes in your target market and your position in the market when exploring the opportunities for brand expansion and reposition..... Read More