Update from ICON regarding COVID-19
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"Why?” “Why??” “WHY???” The countless “whyzz” of childhood have tried the patience of adults throughout the ages. But asking “why” is one of the most important strategies children have for connecting. One of the first things young children learn to do is question everything. In ma..... Read More
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We hear alot of advertising agency's and marketing consultancy's say they are "full service." Its a great phrase to toss around when your trying to attract clients or pitch for accounts, but what does being a full service marketing agency really mean. We're not sure what it means to other agencies,..... Read More
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Depends on what you are trying to achieve. Are you trying to sell a product or service to the mass market? Something that everyone and anyone could use? Then you need to use methods of mass marketing, try a television advert or maybe radio. Is your business one in which is niche and is quite direc..... Read More
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Great, you’ve set up the tools to communication, now you’ve got to use them. It can be daunting to have to create and share content for every social media outlet. Icon recommends starting with your own company blog and expanding your other social from there.Some facts about blogging Business..... Read More
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A search engine optimised blog is in this digital world an essential marketing tool – it’s the number ONE way for your website to be found on Google. Put simple – Google does love a good blog. Its fresh content filled with great links to other sites, blogs, articles and social. And we all know..... Read More
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Clicks from Google ads outnumber clicks on 'free' organic listings by nearly a 2:1 margin on keywords with a high commercial intent. New report from Wordstream Inc has got some great new data on the power of Pay Per Click Google Advertising. Keyword searches with high commercial intent – meaning,..... Read More
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You can now monitor all online news, blogs, reviews and comments about your business. Simply set up a Google account and create an alert based on your business or product name...... Read More
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By 2013 mobile phones will be the most common device used to access the internet. This is no longer just a future statement where change will come - its happening now. In Australia, 60% of all mobile users have smartphones and are increasingly are accessing content on their smartphones. A recent A..... Read More
Online advertising with Google AdWords has proven over and over again proven to deliver quality sales leads for company's across a range of industries targeting both B2B and B2C target markets. Navigating the Google AdWords set up and campaign management can be a time consuming and complicated task..... Read More
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The Google update to its ranking factor – called Google Panda – is one of the most impactful updates Google has launched almost since its inception. Google Panda now adds another factor to how your site is ranked - Quality. The aim of Google Panda is to clear the web of bad low quality site whi..... Read More
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It's Friday afternoon. Your local paper calls you with a great distress rate for advertising - its 75% and you've got to decide now. You know nothing about who actually reads the paper, how this aligns with your target market nor if this will give you any leads. But its so cheap - surely you have to..... Read More
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I recently built my first home and I can see that building a website is just like building a house – well kinda. Think of it this way, you’re looking at buying a block of land and building a new house on a street that you love. Setting up a website solution for your business is very similar (ex..... Read More