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So you’ve started a band. Four of you get together and have a jam session. You think you're pretty good. You're friends tell you you’re great. Right that’s it – we’re done. We’re great. Lets put on a show. But no one comes – why not. We’re great – but why didn’t they come. Roc..... Read More
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Business is business, so the old saying goes. The implication is that business is just about money. Do we really believe that? In a world driven by customer service and satisfaction, we all live and die by the customer experience. The customer experience is not just a monetary transaction. The custo..... Read More
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Running an AdWord campaign can be a quick way to generate valuable sales leads and to get a new brand quickly known. But how much does your Click Through Rate (CTR) from your campaign really matter? Running and Ad Words campaign should be more about getting conversions than click throughs. Sure, ge..... Read More
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In an increasingly competitive market place builders need to ensure that the way to grow their business is not only to be the best quality available. Building a brand for any size builder is about clearly understanding why people should buy your design. Things to think about include:• How will yo..... Read More