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It's Friday afternoon. Your local paper calls you with a great distress rate for advertising - its 75% and you've got to decide now. You know nothing about who actually reads the paper, how this aligns with your target market nor if this will give you any leads. But its so cheap - surely you have to..... Read More
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I recently built my first home and I can see that building a website is just like building a house – well kinda. Think of it this way, you’re looking at buying a block of land and building a new house on a street that you love. Setting up a website solution for your business is very similar (ex..... Read More
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Want your website to rank better and be found by more potential customer? Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings. Include a blog on your site and keep it up to date – if you don..... Read More
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Its easy to spend money. Making it is a whole lot harder. In the world of multiple choice and many avenues to market, its to easy to focus on th medium rather than the reason. We see a lot of money wasted because the business owner focused on a hot deal from the advertising source. Before you commi..... Read More
So you’ve started a band. Four of you get together and have a jam session. You think you're pretty good. You're friends tell you you’re great. Right that’s it – we’re done. We’re great. Lets put on a show. But no one comes – why not. We’re great – but why didn’t they come. Roc..... Read More
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Business is business, so the old saying goes. The implication is that business is just about money. Do we really believe that? In a world driven by customer service and satisfaction, we all live and die by the customer experience. The customer experience is not just a monetary transaction. The custo..... Read More
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Running an AdWord campaign can be a quick way to generate valuable sales leads and to get a new brand quickly known. But how much does your Click Through Rate (CTR) from your campaign really matter? Running and Ad Words campaign should be more about getting conversions than click throughs. Sure, ge..... Read More
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In an increasingly competitive market place builders need to ensure that the way to grow their business is not only to be the best quality available. Building a brand for any size builder is about clearly understanding why people should buy your design. Things to think about include:• How will yo..... Read More