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As part of Icon's ongoing commitment to being at the forefront of changes in digital marketing, our digital marketing team recently attended the 2015 Google Partners Masterclass in Sydney. Once again, Google did not disappoint with their extensive research into consumer behaviour in our digitised so..... Read More
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Social media is a great engagement tool, used effectively for getting closer to customers and understanding their interests and needs, however many business are unsure if the time and effort they put into social media is having any direct impact on the bottom line.The key to social media is und..... Read More
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Small business owners are renowned for wearing all hats in the business – bookkeeper, sales manager, marketing manager, handyman, and accountant and HR manager. Now there is a new force small business owners are wrangling with – Social Media. There is no doubt that social media usage across all..... Read More
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Any search engine specialist who’s in the know will tell you that social media and search engine optimisation work in tandem to bolster your visibility online. However, breaking down the symbiosis between the two isn’t easy. That’s because while the data behind social media and organic perform..... Read More
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A recent report has demonstrated the very real gaps in marketing talent, technology and strategy and highlights the very real impact they are having on bottom line business performance.The marketing industry is advancing at an unprecedented rate, the rapid technology shifts, the reliance on digital..... Read More
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One of the concerns about using social media and being more present online to build credibility is “what happens if it attracts negative comments?” How can it be dealt with without harming your reputation?Online reviews are now the second most trusted form of marketing, only behind word-of-mouth..... Read More
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Content marketing is highly effective in building your online profile, demonstrating your knowledge of your industry while growing your credibility in your field. It’s a powerful tool to share your specialised information.However when creating content for online, whether it is blog articles, video..... Read More
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It’s safe to say that social media isn’t just a fad; it’s an evolution in the way we communicate, and that means that medical practitioners will need to be educated in how to use it. Most people already know how important social media can be to building a trustworthy face for your medical busi..... Read More
Swiss Army Knives are one of the most well-known products in the world, a highly regarded brand generally recognised as having the best quality pocket knives in the world. MacGyver used a Swiss Army knife in practically every episode to get out of situations. Creator of MacGyver, Lee David Zlotoff s..... Read More
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There are many steps to setting up a website; domain name registration, setting up hosting for your website, email addresses, design of your website, creating content, developing the website so it is easy to find on the web as well as integrating with any social media you may have or need. As  ..... Read More