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So, you’re the marketing person for a medium sized business and your boss sides up to you in the lunchroom and puts you on the spot by asking, “Will social media increase my sales?” Um, splutter splutter, what does the boss know about social media. Who told her?So, how do you answer? Yes you k..... Read More
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In marketing the decision whether to outsource your marketing or build a team in-house can be difficult and challenge the traditional way your business runs. We look at it this way. Unless you find the ‘mythical marketer” with the right mix of strategy expertise to build you a solid marketing ex..... Read More
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The last few weeks has seen a slowdown in the Sydney, and Australian, property market, with news across the country reporting slowing auction clearance rates and property on the market for longer than has been seen in the past few years. While the property market has been hot for a while, what about..... Read More
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As it does every year, the 2015 Google Analytics Conference continued to share insights, trends, business challenges and digital updates direct from the global team of Google. The Icon Digital Marketing team attended the 2015 conference in Sydney and were provided a great round up of the current and..... Read More
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As part of Icon's ongoing commitment to being at the forefront of changes in digital marketing, our digital marketing team recently attended the 2015 Google Partners Masterclass in Sydney. Once again, Google did not disappoint with their extensive research into consumer behaviour in our digitised so..... Read More
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Social media is a great engagement tool, used effectively for getting closer to customers and understanding their interests and needs, however many business are unsure if the time and effort they put into social media is having any direct impact on the bottom line.The key to social media is und..... Read More
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Small business owners are renowned for wearing all hats in the business – bookkeeper, sales manager, marketing manager, handyman, and accountant and HR manager. Now there is a new force small business owners are wrangling with – Social Media. There is no doubt that social media usage across all..... Read More
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Any search engine specialist who’s in the know will tell you that social media and search engine optimisation work in tandem to bolster your visibility online. However, breaking down the symbiosis between the two isn’t easy. That’s because while the data behind social media and organic perform..... Read More
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A recent report has demonstrated the very real gaps in marketing talent, technology and strategy and highlights the very real impact they are having on bottom line business performance.The marketing industry is advancing at an unprecedented rate, the rapid technology shifts, the reliance on digital..... Read More
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One of the concerns about using social media and being more present online to build credibility is “what happens if it attracts negative comments?” How can it be dealt with without harming your reputation?Online reviews are now the second most trusted form of marketing, only behind word-of-mouth..... Read More