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Any search engine specialist who’s in the know will tell you that social media and search engine optimisation work in tandem to bolster your visibility online. However, breaking down the symbiosis between the two isn’t easy. That’s because while the data behind social media and organic perform..... Read More
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A recent report has demonstrated the very real gaps in marketing talent, technology and strategy and highlights the very real impact they are having on bottom line business performance.The marketing industry is advancing at an unprecedented rate, the rapid technology shifts, the reliance on digital..... Read More
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One of the concerns about using social media and being more present online to build credibility is “what happens if it attracts negative comments?” How can it be dealt with without harming your reputation?Online reviews are now the second most trusted form of marketing, only behind word-of-mouth..... Read More
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Content marketing is highly effective in building your online profile, demonstrating your knowledge of your industry while growing your credibility in your field. It’s a powerful tool to share your specialised information.However when creating content for online, whether it is blog articles, video..... Read More
Icon Visual Marketing understands the business of direct selling. We understand the importance of protecting your brand and maintaining consistency, whilst equipping your sales associates and agents with the right tools to help them drive sales.Arm your sales agents with a professional and unique ed..... Read More
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It’s safe to say that social media isn’t just a fad; it’s an evolution in the way we communicate, and that means that medical practitioners will need to be educated in how to use it. Most people already know how important social media can be to building a trustworthy face for your medical busi..... Read More
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The digital space has taken over as one of the most dominant methods of communication in the modern era, however in the medical industry there are still a lot of questions around the appropriate use of online interaction with patients. Effective leveraging of the digital space has been the cornerst..... Read More
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When someone decides to buy into a franchise, they aren’t just buying into the successful business model the company has established – they’re also buying into the support the franchise puts behind marketing the brand. However, the challenge for any franchisor is maintaining the balance betwe..... Read More
Swiss Army Knives are one of the most well-known products in the world, a highly regarded brand generally recognised as having the best quality pocket knives in the world. MacGyver used a Swiss Army knife in practically every episode to get out of situations. Creator of MacGyver, Lee David Zlotoff s..... Read More
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There are many steps to setting up a website; domain name registration, setting up hosting for your website, email addresses, design of your website, creating content, developing the website so it is easy to find on the web as well as integrating with any social media you may have or need. As  ..... Read More