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CATHERINE PARK ESTATE

MASTER PLANNED COMMUNITY

Background

Catherine Park Estate is the third land development from award-winning property developer, Harrington Estates. As with previous developments – Harrington Grove and Harrington Park – Catherine Park Estate is masterplanned for a growing community in Sydney’s South West.

Strategy

Just as with the previous Harrington Estate projects, Icon Visual Marketing works closely with the development team, sales staff help build a brand identity and identity while also delivering ongoing marketing strategies and initiatives to differentiate it in a market and region saturated with new housing developments.

Solution

Lending from the brand equity built up via Harrington Grove and Harrington Park, Icon developed a launch strategy that strongly lent from those brands and over time moved the strategy to a much stronger stand alone proposition.

Results

Catherine Park is a growing engaged community, with residents new and old proud of their suburb. The marketing has continued to evolve to both match market conditions and the growing maturity of the development.

Services for Catherine Park Estate include

  • Strategic planning and execution
  • Social media management
  • Strong branding
  • Integrated online and offline media strategy
  • Campaign Concepting and Delivery
  • Advertising execution
  • Estate Signage / Billboards
  • Community awareness program
  • Interactive sales process
  • Consistent online presence
  • Public Relations
  • Videography
  • Content Marketing
  • Web design and development
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