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DELKOR RAIL

RAIL COMPONENTRY

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Background

Delkor Rail is a highly innovative Australian businesses developing quality track and rolling stock products and leading edge rail solutions to the world’s railway industries. Since 2011, Delkor Rail has been a fully owned subsidiary of Zhuzhou Times New Material Technology Co. Ltd (TMT), with access to state-of-the-art product and material development, manufacturing and testing facilities.

Strategy

Delkor Rail has a very niche B2B audience due to the highly technical nature of the products, however they are also in the enviable position of having a product that it truly unique in the market place. One order can be for 60,000 – 100,000 units each time, so the strategy was not one of volume, but targeted lead generation.

Solution

A combined SEO and Content strategy was put in place by Icon to ensure Delkor Rail was top of search and of mind. As the program grew, the strategy also encompassed LinkedIn organic as a way to drive authority in this field

Results

Off the back of projects in Australia and thanks to content being widely distributed about these successes, Delkor Rail began in-track trials with Heathrow Airport and has a global customer base that includes work in Canada, Spain, Mexico, UK and Russia.

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