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FOAMEX

INNOVATIVE POLYSTYRENE BUILDING PRODUCT

Background

An Australian owned and operated company, Foamex has branches across New South Wales, Victoria, Queensland, and South Australia. Foamex has been supplying polystyrene products to the Australian market since 1982 and has built strong relationships with builders, engineers, architects, designers, and specifiers all across the country.

Strategy

Polystyrene is an innovative material that suffers a lack of understanding in the building industry. It is tainted by an absence of education around the use of the product and its green environmental credentials.

Solution

Working on a thought leadership campaign for Foamex, Icon undertook a long term content education process which included whitepapers and frequent content pieces shared via corporate website and social media.

Results

Foamex is rich with content around the environmental and building benefits of polystyrene and this has helped too educate the market ongoing.

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