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Strategy

Singapore Airshow is a significant event in aviation given the growth of the Asian market in private aviation as well as aerospace. As the hub for Hawker Pacific operations in South East Asia, Hawker Pacific uses the Airshow to engage both internal and external stakeholders and high value current and potential customers.

As the 20th anniversary of Hawker Pacific at the show, the chalet was a major stand investment to showcase the breath of offering next to other industry brands as well as to demonstrate support of the aviation industry.


Solution

Over a series of months, Icon worked with a local stand builder and Hawker Pacific to create an engaging stand that not only excited visitors with impactful imagery, but also told the Hawker Pacific story.

Results

The Singapore Airshow was a highly success event for Hawker Pacific with the full chalet shipped to Australia for use at the Avalon Airshow the following year.

  • Photography
  • Creative concept and design
  • Graphic design
  • Space Planning
  • Customer engagement points
  • Visitor experience planning
  • Trade stand design
  • Project Management
  • Supporting marketing materials
  • Videography

history

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