Digital Strategy

Digital Strategy

Integrated digital marketing strategies proven to deliver results for your business growth plan.

Get in contact to discuss further with our specialist team

Digital marketing strategies to grow your business.

At Icon Visual Marketing, we don’t just switch on a digital marketing campaign and cross our fingers. All our digital marketing strategies are backed by industry insights, data & analytics, and a wealth of experience from our marketing strategists and Google-accredited digital specialists.

 

We start with getting to understand your business, from objectives to brand essence, key messaging, and unique value proposition. We then develop customer personas, empathy maps and customer journey mapping to ensure we fully understand your customers and their needs.

 

Using an integrated digital strategy approach, we consider the different touch points along the path to conversion and personalise that journey across multiple digital channels. We ensure that we are reaching your next customer with the right creative and content on the right channels at the right time. We then optimise, measure and report on campaign performance against your objectives to deliver continuous improvement.

Our digital marketing strategy process.

Understand your business.

We have developed a detailed questionnaire so we can get to know all about your business. Including your objectives, vision, mission, unique value proposition and brand essence. We truly get a sense of what you're looking to achieve and what problem you're trying to solve. 

Understand your customer.

In our discovery workshop session we do a deep dive and better understand your customer. Including their needs, pain points, and the path to conversion. We then provide you with detailed customer personas and empathy maps, and build out the touch points for your ideal customer journey.

Define the strategy.

Using industry insights and data-driven research we define your digital marketing strategy. This is then integrated with your current marketing activities to create the recommended marketing tactics required to achieve your business objectives.

Execute, measure & report.

As a full service marketing agency, Icon Visual Marketing can create, design and execute your digital marketing tactics. Once executed our Digital Marketing Specialists manage, optimise and report on your campaign performance, ensuring we are delivering you the results you need to grow your business.

Is that a strategy or tactic?

Many business owners and marketing managers often struggle to understand the difference between a marketing strategy and marketing tactics. The strategy is the plan; your road map as to how you are going to grow your business and reach your next customer. Whereas, tactics are the steps within your strategy that move you towards your specific business goals.


For example, your digital marketing strategy may be to increase the awareness of your brand online, organically. The tactics to achieve this goal would be the activities you use, such as search engine optimisation (SEO), social media marketing, and content marketing.


Keen to learn more about Icon's range of strategic and consulting services? Click below.

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Why choose Icon for your digital marketing strategy?

Google accredited

We are an accredited Google Partner, which means our Digital Marketing Specialists are Google certified, and continuously meet Google's performance standards by showing growth in our client base and participating in ongoing training.


Our Digital Marketing Specialists are consistently at the forefront of new digital marketing techniques and platforms in order to deliver you the best campaign performance possible.

Local knowledge

All our digital marketing services are in-house. Nothing is outsourced or sent overseas.


Our Digital Marketing team have experience across multiple platforms and a variety of industries. We manage digital marketing campaigns for all types of businesses, large and small.

Proven results

Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data. 


We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.


Contact us to start your digital marketing strategy today.

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Popular digital marketing strategy questions.

  • Why does my business need a digital marketing strategy?

    Digital marketing is the umbrella term for all online and digital activities aimed at marketing your brand and selling your products and services online. 


    This includes activities such as PPC search advertising, programmatic display advertising, social media marketing & advertising, Spotify advertising, YouTube advertising, and search engine optimisation (SEO). 


    The most exciting thing about partnering with digital marketing experts to grow your business is that almost every day there are new innovations in technology becoming available for use, such as mobile apps and digital banner technology.

  • How do I know what to put in my digital marketing strategy?

    Knowing where to start with creating a digital marketing strategy for your business is a common problem.


    Icon Visual Marketing can help you start your digital strategy journey with our in depth discovery workshops. In these workshops we deep dive into your business to understand your needs and the needs of your customer. We then work with you to develop the goals and outcomes you need to grow your business.

  • Do I still need a digital marketing strategy if I'm only a small business?

    Digital marketing can seem very overwhelming and intimidating to a small business owner, especially if you've never used one before. 


    Our Odee Marketing Platform is ideal for small business owners looking to create their own digital marketing plan. A fully automated program, Odee can build you a marketing strategy tailored to your business needs. All you need to do is fill out a detailed questionnaire about your business, and Odee can do the hard work fo you.


    Click here to learn more about our Odee Marketing Platform for small businesses.

  • Can Icon create a digital marketing strategy for my business if we're not based in Sydney?

    Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. 


    We have video conferencing equipment that allows us to run virtual workshops with clients regardles of where they are based. And once a digital marketing campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.

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