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Small-biusiness-marketing-specialists

At Icon Visual Marketing, we have a philosophy about small business marketing – just because your business is small doesn't mean your marketing has to be.

Small businesses typically have a limited marketing budget, if any marketing budget at all. Does that mean that you can't run with the big dogs? Absolutely not. It just means that you have to think a little more creatively about your business' marketing strategy.

At Icon Visual Marketing, our specialist team of small business marketing consultants know that the most effective way to market a small business is to create a well-rounded program that combines your sales activities with targeted marketing strategies. Your sales activities will not only decrease your out-of-pocket marketing expense but will also add to the value of your marketing through your new interactions with prospective customers and clients, meaning that your marketing essentially pays for itself. These new interactions will provide you with market research that is priceless to your business.

Personalised Small Business Marketing

Every business is different. The marketing plan and marketing tactics for a property developer are entirely different to those of a building supplies reseller. However, the essence of marketing is to understand your customers' needs, and develop a plan that surrounds those needs. As such, it is essential to understand why prospective customers should make your business their choice.

At Icon Visual Marketing, our marketing strategies are designed from scratch to ensure that they align with your business activities and address your business objectives specifically, guaranteeing that your business receives the most appropriate marketing plan possible.

Small Business Marketing

The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...
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