Are billboards still effective in the world of property development marketing?

In an increasingly digital world, it’s easy to forget about real life and the day to day interactions and transactions that people make. The rise of social media and new technology has led many companies to increasingly rely on digital marketing campaigns, however in many industries, especially in the hotly contended Australian property development market, traditional strategies like outdoor media shouldn’t be discounted.

In an article focusing on property development marketing, Marketing Magazine, highlighted the way property marketing has adapted to new digital channels while still maintaining that traditional media still has a role.

There wouldn’t be a property in Sydney that wouldn’t be online, the channels we’re using to reach people are changing. Traditional media still has a role - a lot of property is bought by people in the local market, so direct mail flyers, billboards and print advertising in relevant media are still effective - but are increasingly viewed as supplementary to digital marketing.