Creative
Creative Services
If 93% of communication is non-verbal, what are you currently communicating?
Creative isn’t just about creating something that looks visually stunning. It’s about creating something stunning that is also on strategy, appeals to your target audience, and meets its projected metrics.
In-house we have a team made up of gifted creatives who are multi talented. From conceptual and creative thinkers to digital designers, copywriters, videographers and illustrators, we have a strong ability to help solve your needs. Need a logo? Need branding? Business cards or a flyer? We have done it all - from A5 flyers to highway billboards, from social media videos to TV commercials.
How we can help service your business
Brand identity
Brand development, rebranding, logos and lockups, brand style guides and the messaging that holds it all together.
Graphic design
Collateral, print and packaging designed with production in mind, so it prints and finishes the way it looks on screen.
Content & copywriting
Copywriting, script development and storyboarding from writers who work alongside the strategists and designers.
Video & photo
Videography, photography, illustration, animation and TVCs, produced by our in-house content team.
“The strength of your brand can add considerable value to your product or service in the market place.”
A brand not only distinguishes one business from another, a brand incorporates your business.
Your brand resides in your customer’s mind as a result of all the impressions made by encounters with your name, your logo, your marketing messages, and everything else that people see and hear about your business.
Without creative, strategy is just a fancy sounding word.
The strength of your creative execution can add considerable value to your product or service in the market place. Without execution a strategy isn’t of use to you.
Strong brands are established by creating an emotional attachment with customers, seeking differentiation in communication and performing the service or benefits as promised. In a commodity market where products and services can be indistinguishable, having a strong brand enables customers to trust in your product and create a set of beliefs about it even without knowing its specific characteristics.
Branding should focus not just on marketing a product, but on building up a strong brand. A brand spends time, money and energy developing the intangible value and communicating it to the customer. The strength of any brand is to communicate the combination of the tangible with the intangible.
Icon Visual Marketing is a brand agency based in Sydney’s south west, specialising in rebranding, brand strategy, brand name creation, renaming, brand design, and marketing strategy.
What your brand carries
- Personality
- Culture
- Philosophy
- Mission & goals
- Values
Specialist creative services services
Brand identity
Brands that leverage human emotion are more memorable and convert faster. Icon is the outsourced branding agen...
Read more →Graphic design
Graphic design that is eye-catching and resonates with the audience you want. Icon's in-house designers transl...
Read more →Video & photo
A picture is worth a thousand words. Icon's in-house video and photography department delivers professional, e...
Read more →Creative work we have produced
Success story
Dahua - 1881 Tullimbar
1881 Tullimbar is located in the foothills of Macquarie Pass in the Illawarra region. Icon has worked with property developer Dahua Australia to develop the brand and all ongoing marketing for the estate.
Read the case study →Ready to talk?
Let’s start that project. Send us a message and we’ll get back to you as soon as we can.