Wollondilly Shire Council

The problem

Tasked with creating a broad and impactful campaign, the Icon Visual Marketing team had a deadline of little more than a week to deliver a multi-channel campaign with a variety of creative executions.

The solution

Our extensive experience, creativity and strategy enabled us to work collaboratively with Wollondilly to cover the entire remit of their needs. Traditionally, councils have tended to work with several organisations to cover their marketing needs. The benefit of working with Icon Visual Marketing is that we can cover all of them.

The benefits

The benefits are many - it’s more efficient, more cost-effective, more convenient, and ultimately means there are fewer administration tasks to manage. Simply put, there’s less to worry about, leaving more time for council teams to focus on other critical tasks.

The campaign covered

• Video and photography: storyboard, production of video and photography assets for use online, on social media channels and press.
• Studio: campaign logo, design of all creative assets including digital and social ads, landing page and promotional materials.
• Online media management: Google Display Network ads and social media ads.
• Web: development of a landing page.
• Production of promotional items: t-shirts, stickers for use by shopkeepers, bumper stickers for use by residents and a media wall.
• Media relations: media release and media management.
• Local radio campaign: script writing and media management.