Digital marketing
Digital Marketing Specialists
Digital marketing is in our DNA.
Icon Visual Marketing’s Digital Marketing team are experts in optimising, managing and creating effective, results driven digital campaigns. An accredited Google partner, our focus is on delivering ROAS (Return On Ad Spend) and ROI (Return On Investment) for your business.
All of our digital marketing services are undertaken in house, and our Australian based team comprises digital marketing specialists, UX-focused web developers, CX designers, social media advertising experts and strategic marketing professionals.
Our team have the skills, experience and capabilities to manage your digital presence online, whether that includes organic search, paid search, programmatic display, social media advertising, or a combination of all of the above.
Our digital marketing services
Search
Search advertising campaigns take your brand awareness, website engagement and conversions to the next level.
Read more →Social
Strategic social media marketing and advertising that gives your business the potential to reach a far wider audience.
Read more →SEO
Modern SEO techniques, backed by the best digital practices and data-driven insights to ensure your customers can find you online.
Read more →Spotify
Targeted ad campaigns that connect you with a totally immersed, captive audience to build awareness and engagement.
Read more →Programmatic display
Using the power of A.I. bidding and a larger pool of inventory to achieve the best display ad performance possible for your brand.
Read more →YouTube
Cost effective, highly targeted video advertising that captures and connects with your in-market audience.
Read more →Digital strategy
Integrated digital marketing strategies that are driven by data, analytics, research and a wealth of industry knowledge.
Read more →Analytics & reporting
Analytics analysis and data interpretation delivered in a customised, real-time reporting dashboard to drive campaign performance.
Read more →Why choose Icon for your digital marketing?
Google accredited
We are an accredited Google Partner, which means our Digital Marketing Specialists are Google certified, and continuously meet Google’s performance standards by showing growth in our client base and participating in ongoing training.
Local knowledge
All our digital marketing services are in-house. Nothing is outsourced or sent overseas. Our Digital Marketing team have experience across multiple platforms and a variety of industries. We manage digital marketing campaigns for all types of businesses, large and small.
Proven results
Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data. We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.
Specialist digital marketing services
Success story
Edenvale Wines
Having successfully refreshed its brand and updated its packaging in 2017, in the second half of 2018 Edenvale shifted its marketing efforts from brand awareness to engagement.
Read the case study →Popular digital marketing questions
What is digital marketing?
Digital marketing is the umbrella term for all online and digital activities aimed at marketing your brand and selling your products and services online.
This includes activities such as PPC search advertising, programmatic display advertising, social media marketing and advertising, Spotify advertising, YouTube advertising, and search engine optimisation (SEO).
What makes your approach better than other agencies?
Icon Visual Marketing is a multi-disciplinary marketing agency. With over 30 full time staff all based in our head office, our team offer a breadth of experience ranging from digital, data, web and UX development, through to content marketing, creative design and production, marketing strategy, and more.
Nothing is outsourced or sent overseas at Icon. Our entire team is focused on helping you effectively and efficiently achieve your business growth objectives.
How much does digital marketing cost at Icon?
There is no one size fits all solution to digital marketing. The cost of your digital marketing program will vary based on your specific business needs.
We offer a range of flexible and scalable digital marketing solutions. This means you can start with a small monthly retainer for a single service, and over time grow to a comprehensive suite of customised digital marketing strategies designed to take your business to the next level.
Do you outsource digital marketing and SEO services?
All digital marketing at Icon is managed in-house at our head office by a team of talented, professional Digital Marketing Specialists. We do not outsource or offshore any of our work to ensure we are delivering you the best outcomes possible.
We are an Australian owned and run digital marketing agency that is proud to represent clients all across Australia.
Is my business too small to work with Icon?
No business is too small to work with us. We will come up with a bespoke digital strategy to help your business grow, no matter what its current size is.
We work with businesses of all shapes and sizes, from local small businesses, to growing SMEs, to national corporations.
Can Icon manage my digital marketing if my business is not based in Sydney?
Of course. We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.
Part of the HoneyBadger group
Icon focuses on digital that runs alongside print and production. If you want digital marketing end to end, that is what our group agency HoneyBadger (opens in a new tab) does - and you get the same team either way.
See HoneyBadger → (opens in a new tab)Ready to talk?
Let’s start that project. Send us a message and we’ll get back to you as soon as we can.