Analytics & Reporting

Industry leading analytics, data insights and real-time reporting to help you make the right decisions to grow your business.

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Analytics & reporting that inform your business.

Icon Visual Marketing utilises the latest analysis and reporting techniques to deliver data-driven insights that help our clients make the right decisions to grow their businesses. As an affiliated Google Partner Agency, our Digital Marketing Specialists are all Google certified with experience across a range of Google analytics programs and reporting tools.

Unlike other digital marketing agencies, there is no “set and forget” mentality at Icon. Our digital marketing team are focused on campaign improvement through ongoing optimisation, management, and reporting. Our advanced bidding strategies are aligned with the customer journey, which ensures your digital marketing campaigns are appearing in front of the right people at the right time.

We use robust tracking frameworks and data science techniques to interpret and analyse your campaign performance. These results are then presented to you in real-time, in your customised online reporting dashboard. Transparent, easy to understand data that you can access at any time to view your ROI and make informed business decisions.

Our analytics & reporting services.

GA auditing, set up & implementation

Our experienced Digital Marketing Specialists can audit your current Google Analytics (GA), as well as assist with setting up and implementing new GA accounts. We will ensure your GA account is set up according to Google best practice and includes all the relevant tools you will need to undertake digital marketing.

Data segmentation & analysis

Through our in depth discovery workshops our Digital Marketing Specialists will accurately identify and create target audience segments, ensuring your digital marketing and brand messaging is in line with their purchase journey.

GTM set up & tracking

As a Google accredited partner we are well versed in Google’s premium suite of tools. We will set up and configure Google Tag Manager for your business. Google Tag Manager helps ensure accurate measurement of your digital marketing activities.

Data visualisation & reporting

Our customised, real-time reporting dashboards are powered by Google Data Studio, and present your campaign data in an easy to digest, transparent format so you don’t have to interpret large volumes of data. This report measures your marketing activity against three key objectives – awareness, engagement, and conversions – to help you stay on track and meet your business goals.

Why choose Icon for your digital analytics & reporting?

Google accredited

We are an accredited Google Partner, which means our Digital Marketing Specialists are Google certified, and continuously meet Google's performance standards by showing growth in our client base and participating in ongoing training.

Our Digital Marketing Specialists are consistently at the forefront of new digital marketing techniques and platforms in order to deliver you the best campaign performance possible.

Local knowledge

All our digital marketing services are in-house. Nothing is outsourced or sent overseas.

Our Digital Marketing team have experience across multiple platforms and a variety of industries. We manage digital marketing campaigns for all types of businesses, large and small.