Analytics and reporting
Analytics & Reporting
Analytics and reporting that inform your business.
Icon Visual Marketing utilises the latest analysis and reporting techniques to deliver data-driven insights that help our clients make the right decisions to grow their businesses. As an affiliated Google Partner Agency, our Digital Marketing Specialists are all Google certified with experience across a range of Google analytics programs and reporting tools.
Unlike other digital marketing agencies, there is no ‘set and forget’ mentality at Icon. Our digital marketing team are focused on campaign improvement through ongoing optimisation, management, and reporting.
We use robust tracking frameworks and data science techniques to interpret and analyse your campaign performance. These results are then presented to you in real-time, in your customised online reporting dashboard - transparent, easy to understand data that you can access at any time to view your ROI and make informed business decisions.
Our analytics & reporting services
GA auditing, set up & implementation
Our experienced Digital Marketing Specialists can audit your current Google Analytics, as well as assist with setting up and implementing new accounts. We will ensure your account is set up according to Google best practice and includes all the relevant tools you will need.
Data segmentation & analysis
Through our in depth discovery workshops our Digital Marketing Specialists will accurately identify and create target audience segments, ensuring your digital marketing and brand messaging is in line with their purchase journey.
GTM set up & tracking
As a Google accredited partner we are well versed in Google’s premium suite of tools. We will set up and configure Google Tag Manager for your business, which helps ensure accurate measurement of your digital marketing activities.
Data visualisation & reporting
Our customised, real-time reporting dashboards present your campaign data in an easy to digest, transparent format. This report measures your marketing activity against three key objectives - awareness, engagement, and conversions.
Why choose Icon for your digital analytics & reporting?
Google accredited
We are an accredited Google Partner, which means our Digital Marketing Specialists are Google certified, and continuously meet Google’s performance standards by showing growth in our client base and participating in ongoing training.
Our Digital Marketing Specialists are consistently at the forefront of new digital marketing techniques and platforms in order to deliver you the best campaign performance possible.
Local knowledge
All our digital marketing services are in-house. Nothing is outsourced or sent overseas. Our Digital Marketing team have experience across multiple platforms and a variety of industries. We manage digital marketing campaigns for all types of businesses, large and small.
Proven results
Utilising customised, real-time reporting dashboards we interpret and analyse your campaign data. We then provide you with insightful performance feedback and recommendations throughout your campaign period in order to deliver better results.
Success story
Kumho Tyre Australia
Kumho Tyre Australia is one of several tyre manufacturers operating in Australia, competing for the consumer tyre market. Icon helped improve their SEO through a strategic blog that engaged customers and improved their Google ranking.
Read the case study →Ready to talk?
Let’s start that project. Send us a message and we’ll get back to you as soon as we can.