Programmatic display
Programmatic Display Advertising
Highly targeted display ads that build brand awareness.
Utilising programmatic technology that involves the complex use of data, machine learning and bidding, Icon Visual Marketing can create programmatic display advertising campaigns with precise targeting to reach your next customer.
Our programmatic marketing approach uses intelligent bidding software to automatically buy digital ad space which is shown to the right people on the sites they visit. Using advanced audience targeting, the system learns and through continuous optimisation delivers you maximum conversions and ROI.
Our Digital Marketing Specialists can then focus on optimising and improving your campaigns to ensure we are achieving your business goals.
Our programmatic display advertising services
Awareness ads
Brand awareness ads focus on reaching as many potential customers as possible.
Acquisition ads
Acquisition ads are focused on generating leads, sales or specific conversions for your business.
Retargeting ads
Retargeting ads target visitors who have already been to your website and encourage them to take action.
Why choose Icon for programmatic display advertising?
Strategy
We don’t just implement programmatic advertising campaigns and cross our fingers. Every campaign is backed by data, research and insights. We work closely with our clients from the beginning to ensure we understand the needs of your business and your customers.
We start this in our Discovery Workshop, where we get to know your brand, your competitors, and your customer personas to understand their needs, wants and pain points. We then build an integrated digital marketing strategy focused on achieving your business growth objectives.
Digital expertise
We see ourselves as part of your internal marketing team. We’re just as focused as you on achieving sales, growth and results for your business. When you engage Icon you get access to the combined knowledge of 30+ employees with experience across all aspects of marketing.
Our Digital Marketing Specialists are consistently at the forefront of new digital marketing techniques and platforms in order to deliver you the best campaign performance possible.
Transparent reporting
If there’s one thing we’ve learnt from working with business owners and marketing managers, it’s how time poor they are. Our customised, online reporting dashboards deliver transparent results in real time so our clients can track their campaign performance as they need.
Our Digital Marketing Specialists analyse and report on campaign performance to ensure we are on track to achieve your business goals, whether that be improving awareness, website visits, on site engagement, lead generation or online sales.
Success story
Avantè
Icon Visual Marketing was tasked with launching Avantè with a new brand identity from scratch that stood for the high quality the apartments were being developed to.
Read the case study →Popular programmatic advertising questions
What is programmatic display advertising?
Programmatic advertising is the use of data and intelligent software systems to automatically buy digital ad space.
Why should I use programmatic advertising for my business?
When you use programmatic display advertising you are able to precisely target your audience with the right ad, at the right time. This means that your advertising dollars are being spent on people who are most likely to convert.
Programmatic display advertising also offers greater transparency into how your campaigns are performing so you’re able to see what is and isn’t working and gain insight in real time.
What types of ads can I use in my programmatic display campaign?
Programmatic display advertising isn’t limited to any specific type of media, so you can get access to a range of inventory on social, display, video, audio, and even streaming television.
What is the difference between programmatic display and the Google Display Network?
Programmatic advertising is the method of buying digital display ad space using automated technology and software. The Google Display Network is a display ad network run through Google that connects you to thousands of different online publishers.
Both provide the opportunity to build awareness, however programmatic advertising gives you access to the Google Display Network plus a host of other ad inventories, including private display networks, and provides better targeting options.
The automated bidding technology used in programmatic advertising does come with its own set of platform fees and charges, and there is an expectation that the starting minimum spend is higher.
Can Icon manage my programmatic display advertising if my business is not located in Sydney?
Of course. We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.
Ready to talk?
Let’s start that project. Send us a message and we’ll get back to you as soon as we can.