Social Media Advertising

Social Media Advertising

Insight-driven social media marketing campaigns that connect with your audiences and generate results for your business.

Contact us to start your Social Media advertising today

Social media campaigns that truly connect with your customers.

Social media is everywhere, and everyone has some grasp of social media. Many are very skilled at using Facebook, Instagram and Twitter in their personal lives. Yet there is a significant difference in social media for personal use and harnessing it as a strategic and effective marketing tool for growing your business. Used correctly, social media for business marketing can help you gain valuable insights about your target audiences, allowing you to create a deeper connection and build engagement for your brand.


Through the use of analytics data, industry insights and our Discovery Workshop, Icon Visual Marketing develops an in-depth understanding of who your customer is, what social media they are consuming, and why they consume it. This information is crucial in helping us to develop a tailored social media strategy that helps achieve your business goals.


When you engage Icon Visual Marketing for your social media marketing, you get access to a highly experienced team of content producers, copywriters, graphic designers, digital marketing specialists, and creative strategists. Our team has a wealth of experience across a wide range of industries, and can make social media work hard for your business.

Our social media services.

Social Strategy

Through our Discovery Workshop we gain a deep understanding of all aspects of your business and your customers. Through the development of personas and empathy maps we identify your customers' needs, wants, pain points and interests. This helps us establish a social strategy centred around growing and engaging your online community.

Social Content

Our team of social content producers will work closely with you to develop a monthly content calendar. Using our six key social media pillars we will create a meaningful social media presence for your brand that engages and grows your audience. All content is approved by you before being scheduled for posting.

Social Advertising

Social media advertising is a measurable, effective, and cost- efficient way to reach your customer. Facebook, Instagram and LinkedIn all provide a range of advertising options that allow you to be highly targeted to a specific audience set, whether that be based on location, demographics, behaviours or interests.

Why choose Icon for your social media management?

Strategy

We don't just implement social media campaigns and cross our fingers. Every social media campaign is backed by data, research and insights. We work closely with our clients from the beginning to ensure we understand the needs of your business and your customers.


We start this in our Discovery Workshop, where we get to know your brand, your competitors, and your customer personas to understand their needs, wants and pain points. We then build a social media strategy focused on achieving your business objectives.

Social expertise

Our social media team have managed hundreds of social media programs for a wide range of B2B and B2C clients.


We provide our clients with a range of social media options; from full social management including account set up, content creation (copy, video & photography), and ongoing calendar execution, to assisting your own in-house social media team with strategy, content topics or writing support. Regardless of your social media requirements, our team is just as focused as you in achieving your business goals.

Transparent reporting

If there's one thing we've learnt from working with business owners and marketing managers, it's how time poor they are. Our customised, online reporting dashboards deliver transparent results in real time so our clients can track their social media performance as they need.


Our Digital Marketing Specialists analyse and report on campaign performance to ensure we are on track to achieve your business goals, whether that be improving awareness, website visits, engagement, lead generation or online sales. 

The right social media platforms for your business.

Every business is different, and therefore, their social media needs will be different. While there are a growing number of social media platforms available, not all channels are effective for all businesses.


The art of an effective social strategy is knowing which social media platforms to use to get the best results. Here’s a list of the most popular social media channels for marketing your business.

Facebook

Primarily used for sharing content with your audience (blogs, latest work or wins, video content), Facebook is a great channel for connecting and engaging with your audience.

Instagram

One of the top platforms for businesses to showcase their products. Instagram focuses on providing audiences with stunning visuals that capture the imagination and provide inspiration to engage with your brand.

Twitter

Twitter is ideal for giving your brand a voice. It enables you to engage with other brands on important topics, while also helping you voice your own opinions and starting conversations.

Pinterest

This platform is like a digital scrapbook or mood board. A place people go when they’re seeking inspiration. Depending on your business and the products you offer, this platform could be ideal for showcasing your products and services.

LinkedIn

LinkedIn is unique amongst social media channels as it focuses on our professional lives. It’s a place where the leaders in your business can showcase their knowledge and expertise in your field by posting LinkedIn articles and sharing updates. It the place where you can portray the thinking heart of your business.

TikTok

A relative newcomer to the social media advertising space, TikTok focuses on the creation of engaging short form video content. Covering a range of interests and niches, the audience for TikTok does skew toward the younger end, however, its user base continues to grow. TikTok provides a number of ad formats that allows you to reach a diverse but extremely engaged audience.

Social media for business is no longer a nice to have, it is a must have.

16 million

active Facebook users in Australia

80%

of the Australian population uses social media

59%

of social media users check their accounts more than 5 times a day

64%

of consumers trust a brand more if they interact positively on social media

Contact us to start your social media advertising campaign today.

START NOW

Popular social meda questions.

  • Does my business need to have a presence on all social media platforms?

    No, your business should only be present on social media platforms that your target audience is on and ones that are best suited to your brand, product or service. You should prioritise what social media channels you need based on your target customers' preferences and how many channels you're willing to keep active on.

  • What is the difference between social media marketing and social advertising?

    Social media marketing is a way to build your brand or business organically (ie. unpaid) on social media platforms such as Facebook, Instgram, Twitter, LinkedIn and more. The main focus of social media marketing is to grow your community and build meaningful connections with your target audience.


    Social medi advertising covers a range of paid ads across the same channels, with the aim of achieving a specific business growth objective such as increased awareness, website visits or lead generation. Paid ads allow your business to target a wider audience beyond your current followers.

  • Does social media advertising work and how much does it cost??

    Social media advertising is an effective and measurable advertising medium with a low cost of entry. It is also highly targeted, allowing you to reach potential customers with minimal wastage.


    The majority of social media platforms offer a range of different ad types, tools and analytics so you can see what content works and which channels will deliver you the greatest return on investment.


    In terms of spend, your budget will differ depending on what platform you are on and who you are wanting to target. There are a number of ways to manage your ad spend on social media, from small boosts to organic posts to larger campaigns. However, the good news is that you can limit your daily spend on each platform so you don't get a budget blowout.


    We recommend starting with a lower budget and testing a range of different ads to see what works best for your business.

  • What type of content should I be posting?

    The answer to this question really depends on your business and what your target audience wants. Use the wrong type of content on the wrong platform targeting the wrong audience and you'll come across as unprofessional.


    That's why at Icon Visual Marketing we build our social media content plans based on insight driven strategies. We tailour our content calendars based on six key content pillars to ensure we are delivering the right message on the right platform to the right audience. 

  • How often should my business be posting to social media?

    There is no one size fits all solution to posting on social media. While it's great to be posting a couple of times a week, you need to ensure that the content you post is engaging and eye catching. Spamming your social media pages with daily posts that constantly drive sales will very quickly start to annoy your followers who will either unfollow you, or even report you.


    This is why a sound social media strategy and content plan is important when undertaking social media marketing. Putting some logic into how, when and where you post helps your brand strengthen its relationship with your audience.

  • How do I manage negative comments on my social pages?

    When it comes to managing negative comments on your brand's social media pages there are a couple of options we would recommend.


    Firstly, look at setting up some content moderation solutions provided by the specific social medi platform. 


    Secondly, ensure that any negative comments are responded to in a timely and professional manor, even if that means addressing the issue and asking the poster to take the discussion offline.


    Followers are much more receptive and respectful of brands that acknowledge any mistakes or negative feedback rather than ignoring or deleting such comments.

  • Can Icon manage my social media if my business is not located in Sydney?

    Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.

  • Can I post the same content across all my different social accounts?

    You can, but it's not recommended. Each social channel has a specific purpose and your audience will have different needs across each platform.


    You wouldn't post a funny meme to LinkedIn as the audience is there for more professional reasons and are wanting to connect with your business in an engaging and meaningful way.


    Your social strategy should be customised to each platform with content tailored in a way to deliver the correct messaging to the right audience.

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