SEO

Search Engine Optimisation (SEO) is a term for processes that elevate your website’s visibility in search engine results organically, that is, unpaid.

For marketing managers, SEO means your brand is appearing in organic search engine results when your customers are searching for your product or service online. For business owners, SEO is crucial in helping ensure that the volume of traffic to your website turns into high quality leads and sales.

Most clicks and website traffic come from the first page of search engine results, so getting within the top 10 results is where the value is. This is where an SEO expert can help by creating strategies and uncovering new keyword terms to target.

We offer a wide range of SEO activities as part of your SEO program, including SEO strategy development, keyword research and analysis, competitor analysis, content research and creation, meta tags optimisation, image optimisation, on page and off page optimisation, speed and performance enhancement, screen, UX and mobile optimisation, and link analysis and establishment.

As a fast-growing digital marketing agency with over 15 years’ experience in SEO, Icon’s SEO team works with businesses large and small - from property developers and commercial food companies to industrial manufacturers and engineering firms.

SEO is not a one size fits all solution; different businesses need different approaches. Our team never uses the same approach for multiple clients because we understand each website is unique and has its own capability.

Small business owners face many challenges, including high competition, resource pressures, and constrained budgets that may hinder their ability to effectively scale their business.

It is critical for all small businesses to have an effective online presence via a website. However, having a website is one thing; optimising it for search engines so your target audience can find it and engage with it requires much more. SEO can be more cost-effective than other strategies and can generate ongoing returns on your investment over time.

The cost of SEO programs can vary, but SEO done right never comes cheaply. Be sure to give a wide berth to SEO companies who make offers such as ‘guaranteed first page search engine ranking in two weeks’.

Businesses who use black hat tactics are now penalised by search engines, and the damage is swift and expensive to reverse. It’s simply not worth risking your company’s reputation with Google and other leading search engines.

In today’s market, most successful SEO projects cost between $900 and $2,000 a month, depending on your industry.

When search engines start indexing your website, they immediately enter the learning phase, which means the search engine needs to know what your content is about, why it exists and what its purpose is as part of the machine learning procedure.

It usually takes between four and six months. If your website has a sound history, great content and good authority, this timeframe can be much quicker. We have seen websites with fantastic SEO content ranked by search engines within two to three months.

SEO is a long play; it’s not about quick wins. But it’s more than worth the effort, as ongoing SEO can ensure a steady flow of traffic to your website and stable long-term sales.

An audit is the very first activity for every SEO project. Understanding your strengths and weaknesses, coupled with understanding how your competitors are using SEO, will help you establish the best strategy for your business and provide clarity into the level of investment you will have to put in.

The only way to truly get the full picture regarding your website’s performance and why search engines are ranking it a certain way is through an SEO audit. When we run a comprehensive audit, we’ll be able to identify exactly what needs to be done to get your ranking where it should be.

No. SEO can never be automated, and it should never be attempted to be automated. Many people think SEO is a one-time deal - set it up once and you never have to touch it again. In reality, this couldn’t be further from the truth.

SEO requires manual implementation. There’s no tool that can fix the technical issues without the technicians, no automated tool that can brainstorm, plan, and create quality content without human content marketers and copywriters, and no tool that can create backlinks without a proper link building strategy.

Neither. SEO and PPC are different strategies that deliver different results, and deciding which is better for your business depends on your business growth strategy.

SEO is not a quick-win strategy; SEO traffic is organic traffic that builds up steadily over time. In contrast, PPC is the strategy for you if time is of the essence - but you are paying for that traffic.

Organic traffic is hard to build up and requires patience, but in time SEO will guarantee stable and permanent traffic to your website. As the old saying goes, it’s never a good idea to put all your eggs in one basket.

Of course. We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.