YouTube Advertising

YouTube Advertising

Video advertising that puts your brand front and centre in the videos your customers are watching online.

Contact us to start your Youtube advertising today

Video advertising that captures the attention of your audience.

Video advertising helps increase your brand awareness, driving engaged visitors to your website. It also assists in building credibility and trust for your business. And most importantly, if your target audience likes what they see, the greater the chances are that they will not only remember it, but interact with it.


Icon Visual Marketing utilises a data-driven approach to create YouTube advertising campaigns that help grow brand awareness and engagement. As an affiliated Google Partner Agency, Icon's Digital Marketing Specialists are all Google certified with experience across a wide range of industries.


YouTube advertising is a cost-effective alternative to traditional TV advertising. Unlike other social media channels where people mindlessly scroll through videos, YouTube videos have purpose and entertainment value. This audience is engaged and mindful of what they're watching. So, when you advertise on YouTube, you are not just reaching a huge audience, you are reaching a huge engaged audience.


Using Google's premium suite of products, our data-driven approach allows us to focus on campaign improvement through ongoing optimisation, providing you with transparent, real-time tracking and detailed analytics. Our advanced bidding strategies are aligned with the customer journey, ensuring your YouTube ads appear in front of the right people at the right time.

Our YouTube advertising services.

Skippable In Stream Ads

Also known as ‘pre-roll’ or ‘mid-roll’ these ads appear before or during a video and allow the option for viewers to skip the ad after the first 5 seconds. 

Non-Skippable In Stream Ads

Non-skippable in-stream ads do not feature a skip button at all, ensuring you have your audience’s full attention. 

Bumper Ads

Bumper ads are short, 6-second snippets that show up pre-roll or mid-roll. Non-skippable ads are great for reach and awareness.

Discovery Ads

Discovery ads show up alongside organic search results and include 3 lines of text along with a thumbnail. 

Non-Video Ads

Non-video ads in the form of display or text overlay ads appear in conjunction with related videos.

In-house video production.

Icon Visual Marketing provides a range of affordable in-house video production services, including:

  • Campaign concepting
  • Script writing & storyboarding
  • Onsite & offsite filming
  • Post-production and editing
  • Voiceover recording
  • Motion graphics
  • Stock footage
  • Library music



LEARN MORE

Why choose Icon for YouTube advertising?

Strategy

We don't just implement YouTube advertising campaigns and cross our fingers. Every video advertising campaign is backed by data, research and insights. We work closely with our clients from the beginning to ensure we understand the needs of your business and your customers.


We start this in our Discovery Workshop, where we get to know your brand, your competitors, and your customer personas to understand their needs, wants and pain points. We then build an integrated digital marketing strategy focused on achieving your business growth objectives.

Digital expertise

We see ourselves as part of your internal marketing team. We're just as focused as you on achieving sales, growth and results for your business. When you engage Icon you get access to the combined knowledge of 30+ employees with experience across all aspects of marketing.


Our Digital Marketing Specialists are consistently at the forefront of new digital marketing techniques and platforms in order to deliver you the best campaign performance possible.

Transparent reporting

If there's one thing we've learnt from working with business owners and marketing managers, it's how time poor they are. Our customised, online reporting dashboards deliver transparent results in real time so our clients can track their campaign performance as they need.


Our Digital Marketing Specialists analyse and report on campaign performance to ensure we are on track to achieve your business goals, whether that be improving awareness, website visits, on site engagement, lead generation or online sales. 

Contact us to start your YouTube advertising today.

LET'S TALK

Popular YouTube advertising questions.

  • Is YouTube advertising right for my business?

    YouTube advertising is a great way to drive awareness and engagement for your brand. 


    The second most popular website globally after Google, YouTube has over 30 million daily active users watching about five billion videos every single day. That is a guaranteed way to generate mass reach and awareness of your brand.


    As part of the Google Ads Network, YouTube advertising is extremely cost effective, and you can access a variety of information to help target users based on a range of demographics and online behaviours.


    Furthermore, videos deliver a greater feeling of being connected and encourage engagement. 

  • Is YouTube advertising expensive?

    YouTube is part of the Google Ads network and has a relatively low cost per view and cost per click compared to other social advertising channels. However, the exact cost for running a YouTube campaign will vary depending on your audience targeting, bidding and the type of ad you choose to run.


    Regardless of your budget, your ads need to be engaging and interesting to your target audience to ensure you’re hitting your business objectives and achieving a return on ad spend (ROAS).

  • Can Icon manage my YouTube advertising if my business is not located in Sydney?

    Of course! We have several clients around greater New South Wales, as well as in Victoria and Queensland. These clients are all managed remotely using online video calls, emails and phone calls. Once a campaign is set up our clients have access to an online, customised reporting dashboard that delivers results in real-time so you can monitor your campaign’s performance from anywhere in Australia.

  • I don't have video content ready to promote, can Icon help me with this?

    We understand that not every business is going to have video content ready to roll. That’s why Icon Visual Marketing offers a range of in-house video production services. If you don’t have the experience or know-how to create great video content, then working with an agency like Icon is a great way to get started. 


    We create high-quality video content that has been crafted to engage audiences. From corporate videos to product launches, demonstrations, how-to, campaign advertising, social videos and more. 

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