Kumho Tyre Australia

Identifying a problem

The vehicle tyre market in Australia is highly competitive with several strong and well-established brands. It’s an ongoing challenge among tyre brands to rank highly in Google searches.

Icon Visual Marketing proactively identified an opportunity for Kumho Tyre Australia to improve their Google ranking by developing a blog with strong SEO performance.

The solution

Icon developed an idea for a blog on a key topic for consumers in the tyre world. Before writing it we followed the Icon SEO roadmap to success: auditing the client’s search engine results pages, developing a strategy based on that analysis, and using keyword research to identify effective terms to include.

Our content team curated a blog on how to read tyre size using original content and language that is easy to follow, breaking down what can be an otherwise confusing topic. The SEO team then optimised the page: headline sizing, bullet points and paragraph length, internal links to further relevant information, and a unique supporting image.

The results

The blog quickly went to number one in the Google rankings on the topic of tyre size, using organic (unpaid) searches. The image used in the blog appears in Google’s featured snippets - a highly prized achievement for any web page.

The blog brings more users to the website and adds traction to the brand. In a competitive marketplace, its success helped establish Kumho Tyre as an authority on the topic and attracted a substantially increased number of clicks through to the Kumho Tyre website.