Baker’s Maison

Background

Bakers Maison is a B2B specialist manufacturer of French style breads, pastries and sweets that are delivered frozen to be baked fresh on site. Bakers Maison products are distributed to the food service sector throughout Australia via an extensive distribution network, ensuring efficient delivery and service.

Strategy

The target audience for Bakers Maison was identified as chefs, cooks and business owners - of cafes, small restaurants and franchise restaurants - with the objectives of increasing sales, raising brand awareness and developing a deeper relationship with the target market.

Solution

To generate brand awareness and engagement from a target audience who value quality and innovative uses of the product, Icon developed an end user campaign through content marketing and social media.