Dahua - 1881 Tullimbar

Background

1881 Tullimbar is located in the foothills of Macquarie Pass in the Illawarra region. Icon has worked with property developer Dahua Australia to develop the brand and all ongoing marketing for the estate.

Strategy

Located directly opposite a larger land development inclusive of a 37-home display village, the brand for this property development had to stand out as something different, while still encompassing elements of the region where it is located.

Solution

The Illawarra region is drenched in a rich history of pioneers, industry and opportunity - one that we are proud of. Our story begins by looking back to carry forward: 1881 Tullimbar pays homage to the first ever building in Tullimbar, the school and headmaster’s quarters, which in 1881 opened with 53 students enrolled.

Taking cue from the rich agrarian landscape, 1881 Tullimbar is characterised by the bountiful surroundings of the Macquarie Pass National Park and the generous lot sizes on offer. Each land release within 1881 Tullimbar has been given its own sub-brand to link to activities that families will enjoy by living there.