Be the Rock N Roll of Marketing
February 21, 2012
sheree
So you’ve started a band. Four of you get together and have a jam session. You think you're pretty good. You're friends tell you you’re great.
Right that’s it – we’re done. We’re great. Lets put on a show.
But no one comes – why not. We’re great – but why didn’t they come.
Rock bands don't start out playing stadiums, they start in small clubs building their audience of fans. Companies and brands need to do the same, start small, identify your audience and build a market just like a rock band does.
KEEP IN TOUCH
Contact Icon Visual Marketing today on 1300 138 984 or fill out our
online enquiry form to start your journey to business growth and prosperity.
Companies are tempted to cut budgets during uncertain times but it’s imperative to keep investing in marketing with companies like Icon Visual Marketing.
Media is complex. Much more than it used to be. Since the dawn of the internet and rise of social media, the number of media options has exploded. For a marketing manager, they are like pieces of a puzzle, interconnecting and working together. So, how does a marketing manager make the pieces form a nice, big, beautiful picture, to successfully stand out not only amongst the competition but above the vast array of media noise? American digital marketing expert, Gini Dietrich, identified four types of media: Paid, Earned, Shared and Owned. She called it the PESO model . Here we look at the four types of media. We describe and analyse each one and discuss how they all fit together.
When we launched in 2003, the trend in agencies was to provide a specialist service, like creative or media buying. But we saw the opportunity to offer full-service marketing to our clients, taking the pain away from managing multiple agencies with multiple processes. We’ve chosen to continue to base ourselves in the Macarthur region, moving to Campbelltown in our current office nearly six years ago. This has enabled us to build strong working relationships with many companies in our region including property developers, builders, manufacturers, local Councils, venues, and many more. We’ve also worked with loads of companies outside the region which is becoming so much easier with the aid of technology. We’re not just suppliers, but genuine business partners. I’d like to thank the many clients I’ve worked alongside in the past 20 years and look forward to continuing many of those relationships.
