Property marketing
Avantè
Icon Visual Marketing was tasked with launching Avantè with a new brand identity from scratch that stood for the high quality the apartments were being developed to.
Strategy
Icon Visual Marketing was tasked with launching Avantè with a new brand identity from scratch that stood for the high quality that the apartments were being developed to. The brand positioning - Avantè: One who is Ahead - created by Icon was inspired by the fact that this is a unique development to the Illawarra, standing at the highest point of the region.
Solution
Icon created a unique visual language throughout all Avantè touch-points including brochure, press advertising, signage, website and online banners to reflect the positioning, including the key statement ‘One who is ahead’. Breaking out of the traditional mould of a sales video, Icon created a unique piece highlighting the close proximity of Avantè to all the local attractions.
Icon achieved great PR for Avantè with a three and a half minute segment on prime time local news.
Results
In the first week over 30% of the available apartments were sold - a great result for everyone involved.
The work
What we delivered
- Strategic planning and execution
- Strong branding
- Integrated media strategy
- Campaign concepting and delivery
- Advertising execution
- Estate signage and billboards
- Community awareness program
- Interactive sales process
- Consistent online presence
- Crisis management
- Award submissions
- Public relations
- Videography
- Content marketing
- Web design and development
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