Compu-Stor

Strategy

When Perth based document storage solution provider Compu-Stor expanded to the Sydney market in April 2015, they were looking for aggressive growth to service the new location.

A family owned business established in 1987, the opportunity to expand to the eastern seaboard meant competing with international and well-established Tier One brands, often with global contracts in place.

Solution

While Compu-Stor had been around for 30 years, it was not widely known in the highly competitive Sydney market. The brand needed to be elevated and the corporate story more widely told in order to compete.

Results

To elevate the brand, Icon recommended a brand refresh, as the previous brand mark referred strongly to decades old technology that was no longer relevant. The development of new corporate stationery, website, marketing collateral and credentials saw the brand itself elevated. Partnered with content and digital marketing, the brand became more established in the market. After four years in Sydney, the move was made to larger premises to accommodate growing client needs.