New B2B Marketing whitepaper now available

Icon has a new marketing whitepaper now available for free download – Strategies for more successful B2B Marketing.

B2B marketing is a specialist area of marketing that concentrates around the delivery of products and services to business.

Generally, the products and services are very technical in nature and require a different marketing strategy and implementation process to see sustainable sales growth and brand building.
The role of marketing in B2B should be focused on two core goals:

• Engaging the market using digital channels such as email marketing, web marketing, and social media marketing.
• Identifying prospects via market segmentation.
• Providing salespeople with the tools they need to demonstrate the value of the product or service.
• Tracking each marketing activity at every point in the sales process to understand which marketing activities are actually driving revenue.