Local search on Mobiles in Australia

Research from the Google's Australian "Our Mobile Planet" survey in 2012 has some interesting stat's on the increased usage of local mobile search in Australia.

Local search is huge among smart phone users in Australia, and often leads to some positive action being taken after the initial search.

86% of smart phone users have performed a local search; of those that have, 88% have gone to take action on the search (e.g. contact the business)

48% of us who own smart phones search local information at least once a week; 18% do this daily

Taking action after a local search has led to some very positive results, with smart phone users doing the following:

• Connecting with the business - 65%
• Visiting the business online or in person - 68%
• Recommending or reviewing the business - 19%
• Making a purchase - 39%