Why simply having a website isn’t enough?

The fact that you have spent time building your website simply isn’t enough to guarantee that potential customers will come to your website. You need to invest both time and money to drive people to your website. Your site is not doing you any good if no one is seeing it.

Your website should be more than your brochure on the internet. It should be a tool for your business. If your website isn’t working for you, it simply isn’t working.

Having a comprehensive online marketing strategy is more than having a website. It’s a combination of online advertising, search engine optimisation and social media that are all used to drive relevant traffic to your website.

Online Advertising

Online advertising creates a unique opportunity to focus on your ideal target audience for your product or service. Pa y per click (PPC) advertising is the most effective and quickest online strategy to drive traffic and potential leads to your website.

Icon Visual Marketing uses every PPC advertising network in Australia to drive traffic to your website. This includes Google Adwords, Google Display Network, Facebook Advertising, LinkedIn Advertising and Bing Ads.

Search Engine Optimisation

SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing online marketing program. Our SEO strategies focus leads or sales you receive from our SEO efforts, not just how highly you rank. Because when it comes down to it, it’s not about how high you rank but about how much profit you earn from those rankings.

Social Media Marketing

Social Media should be incorporated into your online marketing strategy to drive customer engagement and build your online credibility and reputation with customers and potential new customers.