Public Relations Spotlight: Establishing educators as thought leaders

When Macarthur Anglican School approached Icon Visual Marketing to help raise awareness of the school as a premier education institution in Sydney’s south west region, our team of PR specialists got to work.

We conceived a thought leadership media campaign that set Macarthur Anglican School apart from its competitors, while also establishing its senior staff as opinion leaders.

Thought leadership demonstrates that an organisation and its people have authority and reliability. Industry thought leaders are seen as go-to people both for their expertise, as well as for their reputation for excellence.

It’s not a popularity contest; rather, it is about building a solid relationship of trust. It’s something that cannot happen overnight. It takes a conscious and committed effort to establish an organisation as a legitimate thought leader, so after six months of the program with Macarthur, we’re only at the beginning of the journey.