The rise of Social SEO

Social SEO is the combination of social media and search engine optimization. The term itself is an acknowledgment that the two are no longer separate. In a recent Patrick Dempsey post – Google Proves Not Being On Social Media Will Kill Your SEO - I discuss the changes already in progress at Google. In a recent video with Matt Cutts and Othar Hansson of Google mention in a rather off-handed way that Google is working to incorporate social signals into search engine rankings. This isn’t anything new. Google has been personalizing search results for quite some time. Now it’s going to an entirely new level.

In today’s world of social SEO you must be publishing content that is optimized for the search engines AND is shared within social networks such as Twitter and Google+. In Google’s eyes which already measure authority using somewhere in the neighborhood of 200 factors, social shares from others are another indication that you know what you’re talking about. In addition, they are now supporting the rel=“author” and rel=“me” tags which allow you to indicate if a piece of content is authored or about you.

Already in progress, the content you create everywhere is being linked to directly to you. In addition, people’s reactions to that content is also being measured and noted. It has been said that every person is a content producer. Now every person is an authority, or can be.

This is where the death of traditional Internet Marketing comes into play.

From original post by Robert Dempsey, Dempsey Marketing