Six tips for connecting with customers: Part 2

According to The Global Consumer Trends Reopening Report from market research firm Dynata, following the arrival of the COVID-19 pandemic in Australia in March, three in five Australians (59 per cent) say they prefer small businesses over large companies. That’s a 20 per cent increase over pre-COVID consumer sentiment.

That’s great news for the more than 2.3 million actively trading small businesses in Australia. But how can small business owners capitalise on consumers’ preference for the smaller end of town to grow their business?

Six steps for building meaningful connections with customers

As a full-service marketing agency and business consultancy that has been helping to grow SME businesses in Sydney for nearly 20 years, we have found that developing meaningful connections with customers is essential for growing a business.

In part two of this two-part blog, let’s look at telling your unique story, creating a marketing plan, and content marketing. If you missed out on part one, you can find it here