The power of the other marketing Ps during COVID-19

By Michael Jackson · 22 April 2020 · 1 min read

The Ps of marketing are as old as marketing itself. Whether you are in the 4 P camp or 7 P camp, the Ps (product, package, price, place, promotion, people, and placement) are the arrows in your marketing quiver and your marketing strategy is the bow. When executed well, together they solve all sorts of business problems.

Yet when things get tough the immediate reflex is to take a carving knife to the marketing budget. Is this because marketing has no relevance in a crisis such as the current COVID-19 pandemic? Or is it because we have simplified and reduced marketing from four (or seven) Ps to merely one P: promotion (also known as advertising)?

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