What are consumers looking for in a website accessed from a mobile device?

• Site speed- loading time of 5 seconds or less
• Big, mobile friendly buttons
• Limited scrolling and pinching
• Quick access to business contact information
• "Click to call" access to phone the business
• Quick links to a company's social media profiles

Usability and design features matter. Mobile users indicated they are most looking for (in order of priority):

• Information in just one or two clicks
• A search bar that is easy to find and use
• A site that fits the small screen
• Clean and efficient design
• An option to visit the non-mobile site
• The ability to save information for later
• Big, finger-friendly buttons
• on-scrolling forms with a limited number of fields
• A “click to call” button
• One-direction scrolling, either horizontal or vertical, but not both