What the death of the third-party cookie means for your business

By Steven Kleina · 11 November 2021 · 1 min read

If you read any marketing publications, you’ll no doubt have read about the phasing out of third-party cookies by Google. What does that actually mean for digital advertising and data gathering, and how might it affect your digital marketing in the future?

Firstly, it’s worth revisiting what cookies and specifically third-party cookies are. It’s a term that gets bandied about a lot, but it can be talked about in a very smoke and mirrors way.

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