How car wraps can build your brand awareness

April 30, 2018

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A report into commuting in Australia showed that we spend 4.4 hours a week, or 53 minutes a day for a five-day working week, travelling to and from work. And that doesn’t include the rest of the day when we are travelling around the city for work.

So, we are on the road, a lot. That is what vehicle wraps are such an effective branding tool for your business. Stunning full colour graphics convert your car into premium advertising space.

Strategic and creative, car wraps can be used for long-term advertising or short-term product or event promotions and are great if you are a locally based business.

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Simple is best

But some car wraps work better than others. What are some simple rules to follow for the most effective vehicle wrap.

Focus on the visual - Ignore the urge to put a lot of text on your wrap. People have a hard time processing text, especially while driving. Instead, use bold images that convey your message in a powerful way.

One key takeaway - If the viewer needs to work too hard to figure out the primary brand messaging, it’s an opportunity lost. Car wraps aren’t the same as a print ad where the viewer has time to read and re-read. What is the one primary takeaway you’re hoping to leave with the viewer and focus on that.

Is using my vehicle as an ad a tax write-off?

It’s a common misconception that using your car for mobile advertising can be a tax write-off. If you have business advertising put onto your motor vehicle, the actual cost of the advertising (signwriting) is tax deductible as it is directly related to deriving business income – the same as a sign out the front of a business premises.

However, to claim any deduction for the motor vehicle running costs the normal rules for motor vehicle deductibility apply, where effectively it is the business nature of each trip that determines the amount that can be claimed.

Is there limitation to what I can put on my car?

Not really, the only limitation is the car itself, but often the shape of the car helps us to create a custom design that suits that car shape and size. Custom vehicle wrap marketing is designed to show off your brand. They’re totally customised to represent your product or service accurately.

With a custom vehicle wrap, you can’t be ignored: your brand is out there, on the freeways, bridges and parked in highly visible areas.

Icon Visual Marketing can custom design and print your next car wrap to start building your brand across the roads of Sydney. Call us today on 1300 138 984.

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