Insights

Branding

21 articles on branding from the Icon team.

Branding

Even in Cuba the power of a brand shines strong

The changes in Cuba’s economy and loosening power of the socialist regime has led to the rise of a new class not before existing in Cuba - entrepreneurs. A group of...

14 May 2015 · 2 min read

Branding

The power of video to build your brand

A lot of what goes into building your brand is simply telling your story. At its core, the heart of your corporate story is the voice of your brand. Stories are as...

6 February 2015 · 1 min read

Branding

Free Branding Whitepaper available now

Branding is a long term and costly investment in the success of your business. By carefully managing a strong brand, you build consumer credibility, have more...

27 April 2014 · 1 min read

Branding

Brand Consultation and Development

Whether you’re a new business starting out or one evolving, your logo, your business and use of a tagline must be spot on in conveying your overall business vision...

8 May 2013 · 1 min read

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