Sales
If your competitor is doing it, does that mean you should be too?
Icon Visual Marketing talks about If your competitor is doing it, does that mean you should be too, learn more here.
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Sales
10 articles on sales from the Icon team.
Sales
Using the web to track consumer buyer behaviour
As the web becomes increasing the first place to engage people, your website design, navigation and interaction needs to ensure that it offers people a range of...
Sales
Lead nurturing vs Lead Generation
Icon Visual Marketing talks about Lead nurturing vs Lead Generation, learn more here.
Sales
Using Facebook to drive your sales funnel
While having a lot of Facebook fans makes you look great, it doesn’t have real impact your business growth or sales targets. You need to use your Facebook content...
Sales
Further development of B2B Personal Sales relationships
A distinguishing feature of B2B markets is the importance of the personal relationship. Personal relationships and trust develop. It is not unusual for a...
Sales
B2B Marketing to feed the sales funnel
The entire role of B2B marketing, and the marketing department or B2B marketing agency, is to feed the sales funnel. Promote the right messages to the right target...
Sales
Create opportunities to generate sales growth
A 2012 Fournaise Marketing Group study found that 73% of executives don’t believe that marketing drives demand and revenue. Not great news for marketing executives...
Sales
How to ride the long sales cycle of Industrial marketing
The B2B sales cycle is much different to B2C. The sales cycle for B2C in a typical retail environment is short - people come into your store or your website wanting...
Sales
The importance of personal relationships in B2B Marketing
Traditionally in B2B sales, each salesperson had a small customer base that buys from them regularly. Sales and technical representatives visit the customers often...
Sales
Up to 80% of business comes from 20% of customers
So what does that mean to your business. It means that you need have a customer service and sales cycle strategy in place to ensure your repeat customers continue...
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