Using the web to track consumer buyer behaviour

As the web becomes increasing the first place to engage people, your website design, navigation and interaction needs to ensure that it offers people a range of options to communicate with you, too often we assume that every visitor to our website is ready to purchase. But this is where we need to go back to traditional - but still fundamental - consumer buyer behaviour and ensure the website offers a range engagement options.

For those who may just be doing product research - offer downloads, guides, free information and advice to help them in their research.