Marketing strategy
Why Professional Services marketing is unique?
Icon Visual Marketing talks about Why Professional Services marketing is unique, learn more here.
Insights
Marketing strategy - page 3
34 articles on marketing strategy from the Icon team.
Marketing strategy
Your marketing plan should be a living, working document
A marketing plan is an effective blueprint for the year, plot in key dates, sales peaks and troughs, product launches and work around these to develop your...
Marketing strategy
Integrated Digital Marketing Approach
Icon Visual Marketing talks about Integrated Digital Marketing Approach, learn more here.
Marketing strategy
5 Marketing Resolutions for 2013
Icon Visual Marketing talks about 5 Marketing Resolutions for 2013, learn more here.
Marketing strategy
Focus on marketing strategy, not platforms
The internet has changed customer interactions and marketing forever - that’s true. But did the internet and the growth of social networks change the strategy...
Marketing strategy
5 Small Business Marketing Essentials
Icon Visual Marketing talks about 5 Small Business Marketing Essentials, learn more here.
Marketing strategy
Sponsorship in hard economic times
When times get hard, the first reaction of many companies is to pull their sponsorship, tuck their advertising dollars away and focus on just above the line...
Marketing strategy
Small Business doesn't mean small marketing
Your a small business, just starting out, building your customer base and trying to develop your brand in a crowded market place. You now need to start marketing...
Marketing strategy
Don't assume they know
We all know the old rhyme about assuming - we'll its true in marketing as well. As brands, we should never assume our customers know why they should choose us or...
Marketing strategy
Survey your customers
Want to understand more about your customers and why they choose your product over your competitors. Ask your customers. Survey a group of customers. You'll be...
Want this thinking applied to your brand?
Start with a conversation. We’ll tell you what we’d do and what it would cost.