Insights
48 articles on online marketing strategy from the Icon team.
Pay per Click advertising online is a powerful tool that when used well, can drive leads and sales to your website, however used poorly and you’ll end up with a lot...
You may have heard of the buzz word - Remarketing - from your agencies or your marketing people over the past 12 months, but perhaps your still not sure about why...
Using a range of data products to capture and report on online results, we have at our fingertips data about every facet of our website - how many visits, where do...
We recently came across this great phrase from a Report by Wordstream US on The War on Free Clicks that Free Clicks are getting more costly. And while alot of the...
A bounce occurs when a user visits a website and exits the page from which they came without having moved to another page on the same website. A higher bounce rate...
The internet has opened up a huge opportunity for people to discuss your business / product, to post reviews - both negative and positive, and to discuss in forums...
A look at Google reports for a range of clients shows that regardless of the industry, one of the top 5 pages visited on their website is the About Us page. So what...
Ever tried typing a URL into your smartphone only to get it wrong, get frustrated and stop typing?You should include a QR code on your marketing instead so...
Clicks from Google ads outnumber clicks on 'free' organic listings by nearly a 2:1 margin on keywords with a high commercial intent. New report from Wordstream Inc...
Online advertising with Google AdWords has proven over and over again proven to deliver quality sales leads for company's across a range of industries targeting...
Icon Visual Marketing talks about Google ranking factor Its all about the quality, learn more here.
Running an AdWord campaign can be a quick way to generate valuable sales leads and to get a new brand quickly known. But how much does your Click Through Rate (CTR)...
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