Content marketing
What is content marketing and how does it work?
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Insights
Business, marketing and web insights - page 17
Business strategy
What customer’s really want - Top 10 customer expectations
A new report out from Optus business has highlighted the impact of bad customer service on the bottom line for a business and shown just how outstanding customer...
Online marketing strategy
4 minutes of Glory - 4 ways to keep website visitors for longer
At the 54 minute mark, Australia was hopeful. At 3.15am Thursday morning, we were 2 - 1 up against Netherlands. For 4 minutes, we thought we could do this, then...
Search engine optimisation
Beware Shiny New Thing Syndrome in Social Media
There’s a scene in Finding Nemo where Dory, the forgetful royal blue tang fish, is in a sea of jellyfish but is distracted by one of the small shiny jelly fish - “I...
Business strategy
How your marketing strategy should support your business strategy
All businesses have goals- whether they are financial, quality related or customer focused - such as growing new customers in XYZ geography or increasing retention...
Website development
Google Considers Responsive Design Best Practice - so should you!
Google has given businesses and agencies yet another reason why responsive design websites are the way forward. Google has stated that responsive web design is the...
Search engine optimisation
Why you should outsource your SEO to a local, credible Sydney Digital Agency
In a recent survey of marketing professionals by Ascend 2, on of the most challenging obstacles to achieving important SEO objectives was limited SEO skills in...
Search engine optimisation
If you’re not on page one of search results, you don’t exist
Today, most purchase decisions begin with an online search. And if you don't appear on page one of the search results, you don't exist. A recent report by Ascend2...
Branding
Free Branding Whitepaper available now
Branding is a long term and costly investment in the success of your business. By carefully managing a strong brand, you build consumer credibility, have more...
Social media
Social media’s impact on media multiplier effect
Before the explosion of online advertising and social media, the media multiplier effect was all the buzz. Put simply, the media multiplier was to pounding the...
Content marketing
Video trends in digital marketing - Advice from Sydney Digital Agency
The phrase content is king is still a the mantra for digital marketing going into 2014, however we need to be looking past content as just text - 2014 is the year...
Social media
Social media is the new source of news
A new study from the US shows that 30% of all Americans get their news from social media - 59.5% of these from Facebook, 20% use Twitter as their main source and...
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