4 minutes of Glory – 4 ways to keep website visitors for longer

At the 54 minute mark, Australia was hopeful. At 3.15am Thursday morning, we were 2 – 1 up against Netherlands. For 4 minutes, we thought we could do this, then Netherlands scored and well, you you know the rest. Shattered!

For 4 minutes, we were captivated. In online marketing terms, 4 minutes can seem like a lifetime. If you could keep a visitor on your site for 4 minutes, your likelihood of converting a visit to a sale increases dramatically.

Did you know on average it takes four and a half minutes to fill up a tank of petrol?

Here are four tips to keep visitors on your website for longer

• Multimedia content – deliver interesting content in a variry of ways – video, webcasts, blogs etc
• Use internal links throughout your site so visitors can easily jump in and out of other areas of interest on your site
• Encourage visitors to interest – comment on posts, download a paper, post onto a forum, take a survey for example.
• Deliver the best visitor experience- with the majority of us access content through our smartphones, make sure your site is mobile friendly – responsive design is now Google best practice .