Branding
Your Brand = Your Promise to Deliver to Customers
What is the ultimate value of your brand? How do customers become loyal to one brand over another very similar product? Thinking the brand is just a logo...
Insights
Business, marketing and web insights - page 23
Social media
What's in it for me? The question social media users are asking
And why business needs to listen! Whether you are a small business or a large organisation - if you are using or considering a social media strategy, your key...
Sales
B2B Marketing to feed the sales funnel
The entire role of B2B marketing, and the marketing department or B2B marketing agency, is to feed the sales funnel. Promote the right messages to the right target...
Online marketing strategy
Does Google AdWords level the playing field for Small Business?
Icon Visual Marketing talks about Does Google AdWords level the playing field for Small Business, learn more here.
Creative
The Meaning of Colour in Creative Design
Choosing the right color scheme for a corporate branding of a web design is extremely important. It will set the mood of your design more than any other component...
Online marketing strategy
Choose to make mobile a business norm, not a business novelty.
Icon Visual Marketing talks about Choose to make mobile a business norm, not a business novelty, learn more here.
Branding
How important is brand for B2B or Industrial companies anyway?
In previous generations, industrial based and B2B companies didn’t see traditional marketing as a great benefit to them. Sure, trade shows, yellow pages and the...
Business strategy
Setting your business objectives to drive your marketing strategy
Icon Visual Marketing talks about Setting your business objectives to drive your marketing strategy, learn more here.
Marketing strategy
Why Professional Services marketing is unique?
Icon Visual Marketing talks about Why Professional Services marketing is unique, learn more here.
Marketing strategy
Your marketing plan should be a living, working document
A marketing plan is an effective blueprint for the year, plot in key dates, sales peaks and troughs, product launches and work around these to develop your...
Social media
10 Tips on Social Media Best Practice for Business
When using social media for your business, there are some general Best practice guidelines you should adhere to. Always use URL Shorteners in Blog and Social Media...
Website development
Responsive Design for every device
One flexible design - many applications Need a website that looks great on smartphones, tablets, desktops and more? Icon CMS fully supports responsive design...
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