Social media
Consistency is key for successful social media
We are very often asked by our B2B clients and associates if Social media is right for them and how they can use it to better engage with their audience. Before we...
Insights
Business, marketing and web insights - page 27
Content marketing
Content marketing. Is it here to stay?
Interesting debate thanks to Marketing magazine. Is content marketing and branded content a fad or is it here to stay. Overwhelming opinion its here to stay. Our...
Online marketing strategy
What's a Good Bounce rate for your website?
A bounce occurs when a user visits a website and exits the page from which they came without having moved to another page on the same website. A higher bounce rate...
Direct marketing
Does anyone read email newsletters anymore?
Icon Visual Marketing talks about Does anyone read email newsletters anymore, learn more here.
Social media
50% of fans prefer company Facebook over your website
A new survey just come up shows some amazing results of how seriously customers take business Facebook pages. Thanks to Hubspot for this summary of the results So...
Search engine optimisation
SEO isn't a project it's a long term marketing strategy
SEO isn’t a one-time project. You don’t assign it to someone, give them a deadline and once the project is finished, that’s it. SEO is a long term marketing...
Search engine optimisation
Poor Keyword Usage and Keyword Abuse Roadblocks
Quick Recap of the Poor Keyword Usage and Keyword Abuse Roadblocks! Stuffing Keywords - Limit yourself to 2 keywords or keyword phrases for every 100 words. Bolded...
Marketing strategy
Sponsorship in hard economic times
When times get hard, the first reaction of many companies is to pull their sponsorship, tuck their advertising dollars away and focus on just above the line...
Online marketing strategy
Be present in the conversation
The internet has opened up a huge opportunity for people to discuss your business / product, to post reviews - both negative and positive, and to discuss in forums...
Sales
Up to 80% of business comes from 20% of customers
So what does that mean to your business. It means that you need have a customer service and sales cycle strategy in place to ensure your repeat customers continue...
Content marketing
Be a credible expert to your customers
With the myriad of information available via the internet for potential customers looking for a solution or a product, the issue arises of what information is...
Content marketing
How-to articles that Customers will love
Take advantage of your specialised knowledge and problem solving expertise to help demystify a complexity in your market place. Describe in step-by-step details the...
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