Social media
Getting the most Facebook likes is not a social media strategy
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Insights
Business, marketing and web insights - page 26
Social media
Making sure your social media is value add
Social media is a strong marketing tool, however just like other marketing campaigns, it needs to be used as part of an overall strategy and not just a tool for...
Sales
The importance of personal relationships in B2B Marketing
Traditionally in B2B sales, each salesperson had a small customer base that buys from them regularly. Sales and technical representatives visit the customers often...
Advertising
How are you watching TV?
(Infographic thanks to original post from Marketing magazine Australia) While many of us are keen to ride the technology wave, almost a third of Australians who own...
Search engine optimisation
The rise of Social SEO
Social SEO is the combination of social media and search engine optimization. The term itself is an acknowledgment that the two are no longer separate. In a recent...
Search engine optimisation
Social SEO Killed the Internet Marketing Star
[Originally posted on the Salesforce Down Under Blog] Who’d be a Marketeer these days? No sooner do you develop new skills that a medium dies and you’ve got to...
Social media
Why should you use social media
Two years ago, ask B2B if they were using social media, odds are most weren't and didn't see any value to their business or those who were just did it to promote...
Social media
What social channel is right for B2B vs B2C? New survey
A new survey out by Chief Marketer, 2012 Social Marketing trends survey, showed that the majority of marketers considered social media as an important part of their...
Online marketing strategy
Putting data into context
Using a range of data products to capture and report on online results, we have at our fingertips data about every facet of our website - how many visits, where do...
Online marketing strategy
'Free clicks' are getting more costly
We recently came across this great phrase from a Report by Wordstream US on The War on Free Clicks that Free Clicks are getting more costly. And while alot of the...
Social media
When is best to post on Facebook for fan Engagement?
A new report out from Social Media Today, Optimum Facebook Posting Times, has surveyed 1,800 of the largest brands on social to gauge when are the most successful...
Website development
72% of Consumers Want Mobile-Friendly Sites: Google Research
A new report out from Google has found that 72% of Consumers Want Mobile-Friendly Sites: Google Research Nearly 3/4 of those surveyed say that they would be more...
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