Insights

Content marketing - page 2

26 articles on content marketing from the Icon team.

Content marketing

Importance of the right message at the right time

In a hectic world of blogging and social media posting, it can be easy schedule your posts and online content well in advance to save you time in the...

21 February 2016 · 1 min read

Content marketing

Build value and trust before asking for the sale

Consumers are on average 70% of the way through the sales funnel before engaging directly with your brand. Content Marketing allows you to influence decision makers...

3 September 2014 · 1 min read

Content marketing

Not sure blogging is for you? Think again

SEO is one of the most critical factors for all business regardless of the actual business they are in. And a great way to increase your organic rankings is have a...

17 June 2013 · 2 min read

Building a brand through Facebook
Content marketing

Building a brand through Facebook

Build a brand. Facebook offers an excellent outlet to build a brand that consumers can connect with beyond the often static nature of traditional marketing. On...

7 June 2013 · 1 min read

Content marketing

Content marketing. Is it here to stay?

Interesting debate thanks to Marketing magazine. Is content marketing and branded content a fad or is it here to stay. Overwhelming opinion its here to stay. Our...

5 October 2012 · 1 min read

Content marketing

Be a credible expert to your customers

With the myriad of information available via the internet for potential customers looking for a solution or a product, the issue arises of what information is...

10 September 2012 · 1 min read

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